Study On The Mode Of Regional Tourism Industry Integration In Chongqing Under The Background Of Global Tourism

Chongqing's total tourism revenue increased year by year,combined with the background of Chongqing's global tourism construction.In order to play a greater role in the tourism industry,it is necessary to further innovation and tourism industry integration model.Chongqing,a wide range of administrative,rich tourism resources,the market attractive,in recent years has become a popular tourist destination.Under the impetus of the National Tourism Administration to promote the construction of the global tourism demonstration area and the tide of the Internet.How to optimize the tourism industry integration structure,innovate the tourism industry integration model,innovate the tourism products and enhance the comprehensive competitiveness of the tourism industry in Chongqing is an urgent problem to be solved.We should take advantage of the implementation of the construction of wisdom tourism in Chongqing,consolidate the integration of tourism industry development results,tap the integration potential of tourism industry and related industries,take into account the five functional areas of Chongqing to divide the factors to extend the tourism industry chain to complete the tourism industry integration model upgrade Into the target,to find more integration of tourism and other industries,multi-industry and healthy development.Therefore,it is necessary to Chongqing city to create a global tourism on the basis of the need for Chongqing tourism industry integration model and the development of further research to promote the comprehensive development of Chongqing's economy,This paper takes the global tourism as the background and from the point of view of industrial integration.First,it studies the present situation of the integration of tourism industry in Chongqing,analyzes the integration model of tourism industry in Chongqing,and finds that there are homogeneity of tourism products.And the lack of means of tourism marketing and other means,put forward the tourism industry needs to further integration and development;second,the study of tourism in Chongqing under the development of tourism industry,the necessity and feasibility of tourism industry integration is the inevitable choice of industrial development.Through the wisdom of tourism to achieve global tourism,with Internet marketing to create "tourism +" platform and other countermeasures and suggestions.Thirdly,it is concluded that the tourism industry income of Chongqing in the past six years is estimated by the gray correlation degree of the total tourism income and related industries in Chongqing.There is still room for improvement of tourism and catering and consumption and retail trade.The fourth,combined with the five functional areas of Chongqing,based on the four-dimensional value chain analysis model,to build suitable for the functional areas of the tourism industry integration development model.Fifth,the proposed global tourism development of tourism industry in Chongqing recommendations: to avoid the development of tourism products homogenization and enhance the competitiveness of tourism industry;wisdom tourism and "tourism +" together,help industry integration development;innovative tourism industry integration,mining Industry integration potential;focus on regional functions and resource endowments,a reasonable guide to tourism development.The innovation of this paper is reflected in the research perspective,research methods and so on.This paper summarizes the related nouns and combs the concepts.Combining the gray relational theory,using the statistical data to measure the gray relational degree of the integration of the tourism industry and related industries in Chongqing,the paper studies the integration degree and development potential of the tourism industry in Chongqing At the same time,we choose the case of tourism integration in Chongqing,and study the development model of tourism industry and other industries in Chongqing,and put forward the main problems existing in analyzing the case or development situation.Based on the analysis of the present situation of the integration of tourism industry in Chongqing,this paper studies the necessity and feasibility of the integration and development of tourism industry in Chongqing under the whole tourism.Finally,the integration of tourism industry in Chongqing and the integration of tourism industry based on functional area Development model to study,with a view to Chongqing innovative tourism industry integration model,to achieve global tourism recommendations.