Influence Factors Research Of Shopping Decision Of Tourists In Sanya

In the expansion of the tourism industry scale, Tourism shopping play an important role to increase tourism destination economic benefit, improve the satisfaction of tourists, tourists to in meeting the material as well as cultural needs and other aspects. At present, Sanya tourism shopping consumption accounted for the low proportion of the overall tourism consumption.It has larger space for development. With the change of market environment, how to how to better meet the needs of tourists shopping, develop Sanya tourism shopping market, make it healthy and orderly runing, it is very worthy of study content. At the same time, the domestic research literatrues of tourism shopping, focus on Sanya tourism shopping market can be further improved.Based on the tourism consumer behavior theory, the supply-demand relationship as the framework, we have analysed the factors influencing the decision-making behavior of tourists. In the first place, utilized the tourism consumer behavior theory, we summarizes the factors affecting the measurement model of tourist shopping decision behavior in Sanya. Then, the current situation of Sanya tourism shopping market is analyzed, and put forward the characteristics of Sanya tourism shopping market. Furthermore, with the survey, an empirical analysis of the behavior of tourists shopping decision, a tourism measurement the shopping needs of tourists. Accordingly, we find out the existing problems in the development of Sanya tourism shopping market supply and demand from the perspective of unity. In view of the existing problems, solving the tourism shopping market can strengthen the tourism shopping experience, release the tourism commodity value, and optimize the tourism shopping image. In the same time, we propose corresponding countermeasures and market supervision measures.This study attempts to measure the affecting factors of tourist shopping decision behavior and solve the existence of Sanya tourism for shopping, in order to enhance the quality of tourism shopping, optimizing tourist consumption structure, contribute to the development of Sanya tourism shopping market, and provide certain reference for other cities to manage their tourism shopping market.