Study Of Tourist Shopping Behavior And Affecting Factors Of Tourism After Earthquake In Sichuan Province

At present, tourism after the earthquake is developing very rapidly. However, only few tourists are willing to buy product when they are traveling. This shows that tourist shopping after the earthquake has more serious problems. how to identify the source of the problems, to find ways to solve these problems, to promote tourism after the earthquake developed more healthy, which concerns severely.In order to study tourists’shopping behavior from psychology and behavioral science, this thesis extracts14main influencing factors which are from tourist, commodities, relative communities, emotional and time, such as age, gender, preference of purchasing, quality, price, guide and salesman.Through field research, theoretical analysis, this questionnaire was constructed, and distributed in the affected areas of the earthquake.Through descriptive statistical analysis, the paper explored the buying motives buying preferences, and purchase evaluation of tourists after the earthquake.By correlation analysis, analysis of variance, regression analysis, We know there are10main factors on tourist shopping behavior. Education, monthly income, commodity characteristics, compassion, guide trust, product quality impact tourist shopping behavior positively. Meanwhile, travel times, portable of goods, sex and product price impact tourist shopping behavior negatively.At the same time, through data analysis, this paper demonstrated the great influence of compassion to tourists.Finally, for the current travel problems of the disaster area after earthquake, this paper put forward some countermeasures recommendations.