A Comparative Study Of E-commerce Environment Of Physical Bookstores And Online Bookstores

The popularity of the Internet and e-commerce technology has changed people’sshopping and consumption patterns, consumers increasingly prefer to shop throughe-commerce, and enjoy the convenience of staying at home. Development ofe-commerce has brought a fundamental change for the social and economicdevelopment, books are one of several types of online shopping of goods appearedearlier, but also the source of China’s development of online shopping. As the onlinebookstore, physical bookstores have had a great impact, but for the physicalbookstores of traditional business model, E-commerce-based business model is veryworthy of study and development of new fields. So, whether it is physical bookstoreor online bookstore, you need to seek a new path of development in the e-commerceenvironment.This paper first describes the overview of the e-commerce environment ofphysical bookstores and online bookstores, then through the comparative analysis ofthe data collected on physical bookstores and online bookstores in sales growth,best-selling book type, sales prices and consumer types derived status quo, after theSWOT analysis to analyze its causes, and finally draw inspiration for thedevelopment of physical bookstores and online bookstores: the development ofe-commerce on our book retail market had a significant impact, the network will befuture books bookstore the main direction of development of the publishing industry,physical bookstores in trouble need to find a new way out.In this paper, the use of survey research and content analysis. In the research,various data collection entities related bookstores and online bookstores for analysisconcluded; in content analysis, the various information entities bookstores andonline bookstores to compare, the status quo of physical bookstores and onlinebookstores objective, systematic and quantitative analysis and description. Contentsof this paper involves a hot topic today, physical bookstores operating difficultiescaused ponder, network development and expansion of the bookstore is also strikinghow physical bookstores and online bookstores development triggered widespread discussion community. In this paper, on the basis of existing and innovativetechnologies to join the rapid development of e-commerce environment, from a newperspective, bookstores and online bookstores for physical development andcompetition in more detailed analysis on the future development of China’s bookretail market to provide their views and suggestions.