The Research On The Platformization Development Strategy Of Zhejiang Specialized Market Based On The Integration Of E-Commerce

Under the background of global economic situation changing and development of China’s economic and social transformation, Zhejiang Specialized Market faces many challenges from the regional economic restructuring, industrial change, and the rise of new economic format etc., especially e-commerce’s penetration and impact. It makes the existing development model of Specialized Market unsustainable and urges upgrade. Transformation of Specialized Market is a process which innovates and expands function and form of Specialized Market, reconstructs development pattern in order to seek sustainable development of Specialized Market. Also it is an important part of enhancing regional economic transformation and an important force to promote industrial upgrading and economic restructuring.The domestic leading Specialized Market has already started to explore the transformation of their own development, including promoting the modernization and informatization, exploring interactive amalgamation of e-commerce, logistics, convention and exhibition economy, headquarters economy or other new formats and market, trying the innovation and expansion of the markets’function and service etc. Meanwhile, as an important management issues related to industrial upgrading and regional economic development, many experts and scholars have carried out much theoretical research and proactive thinking, and contributed a lot of ideas and countermeasures about the transformation and upgrading of Specialized Market.However, the author discovers the following problems that the practical exploration of Specialized Market is difficult to break through the bottleneck of undefined direction of transformation, ambiguous development path and unreasonable strategy establishment; that the theoretical study of Specialized Market doesn’t break through the regional economics, and doesn’t research on the evolution rule and competition mechanism of new Specialized Market which is gradually platforming from different perspectives; that countermeasure and suggestions which have been proposed are scattered, lack of systematic transformation and upgrading theory and applicable methodology of Specialized Market.Therefore, this paper takes Zhejiang province which have many Specialized Markets as a research subject, selects38Specialized Markets as investigation and key research sample, adopts the principle and methodology of complex system from the new research perspective of two-sided platform, and focuses attention on the issues about strategic choice and design of Specialized Markets’transformation and upgrading in Zhejiang.Firstly, on the basis of summarizing practical exploration experience of Zhejiang Specialized Markets and using the theory of two-sided market and platform for references, this paper proposes "platformization development strategy of Specialized Market" and elaborates about connotation, general way of implementation and strategic emphasis of platformization development strategy.The platformization development strategy of Specialized Market highlights the following points:(1)Based on the information construction of Specialized Market and complementary enterprises (such as logistics, financial, employment agency ect.) which involves transaction process, market management model, business operation model etc., the Specialized Market should promote the informationization level.(2)Through the e-commerce platform’s construction and platforming operation, Specialized Market integrates and extends of trade one-stop services such as trading, logistics, financial, information ect. horizontally, integrates and deepens production, supply, marketing and related industry chain vertically, and focuses on exploring interactive amalgamation of e-commerce, logistics, convention and exhibition economy, headquarters economy or other new formats and market.(3) Focus on the transformation towards a morden business service industry to build a well-functional, highly-Culturable Specialized Market ecosystem under standard norms with great potential of growth. Then, based on the platform perspective, the author divides the Specialized Market into four types (type of shopping mall, type of bulk wholesale, type of industry radiation, type of distribution center), uses dynamic evolution chart to visually describe the constitution of four types of market systems, reveals its microscopic mechanism and characteristics, and provides a description scheme of Specialized Market platform system. Then, this paper elaborates on the direction and focal point of four types of Specialized Market’s platformization development strategy, and provides a set of tools for making management strategy and optimization strategy. Finally, this paper builds a visual implementation process model of Specialized Market’s platformization development strategy which focuses on the key steps, and briefly discusses the focal points of implementation of each type of platformization development strategy.This paper makes a contribution to proposing the platformization development strategy of Specialized Market, and provides a systematic solution for analysizing Specialized Market platform system and making platformization development strategy to help different types of Specialized Market transform and upgrade.