Research On The Transformation And Upgrading Of The Specialized Market Under The Environment Of Cross Border E-commerce

The specialized market is the traditional bazaar developed to the professional direction and evolution, which is an important means of China’s market economy development since the reform and opening up. The specialized market relies on the shopkeeper’s “three now” trading model has contributed a lot to the rapid economic development of the rural area by building shared trading platform and sales network for small and medium enterprises. However, in recent years, the development of global economic integration and the cross-border e-commerce has brought huge impact to China’s specialized market foreign trade. In order to break the curse of “Specialized Market Extinction Theory” and find a way to the “second time” breakthrough development, China’s specialized market have to comply with the international development tendency, solve the difficulties of international development, introduce cross-border e-commerce and explore the new model of specialized market and e-commerce combination development. With these efforts, the specialized market of China will be able to achieve the transformation and upgrading.Based on the above background, this paper used theoretical research, model building as well as method of case analysis to explore the specialized market’s new international trade formation and evolution path under the background of cross-border e-commerce. In addition, this paper explore the combination development mode of cross-border e-commerce and specialized market to achieve the transformation and upgrading of specialized market.Firstly, this paper focus on the research and analysis of references thesis to have a good knowledge of the specialized market’s international trade research status and some path of transformation and upgrading of specialized market. This paper considered that the specialized market’s traditional mode of international trade cannot meet the development of situation by the global economic integration, by introducing the cross-border e-commerce to realize the specialized market’s transformation and upgrading is an inevitable trend. Secondly, this paper use the transition of intermediatebusiness role under the environment of cross-border e-commerce and the theory of labor division to analyze the evolution process of the three international trade patterns,which under the condition of self-sufficiency, direct trade and specialized division of labor, and by constructing the inframarginal model creatively to achieve the modular analysis of theory. Then through the static comparative analysis method, the trade equilibrium utility, transaction efficiency, transaction cost and the management cost of electronic business platform and so on economic variables in the three trade modes are analyzed. and concluded that under certain conditions, using cross-border electronic business platform could greatly enhance endogenous comparative advantage of the specialized market, reduce transaction costs and improve transaction efficiency,as well as achieve economies of scale and scope of economic development. At the same time, this paper analyzed how the market managers can achieve scientific and standardized management of the new specialized market by adjusting the electricity business platform management costs. Thirdly, this paper analyzed the reasons why cross-border e-commerce cannot completely substitute for specialized market and cross-border e-commerce only with the specialized market integration and development in order to take the advantages of both to achieve common development. Afterwards,exploratory build a new model M2B2 R of specialized markets and cross-border e-commerce integration and development, and make the special market into a comprehensive integration platform which contains professional town(production),new professional market(distribution and trading platform) and full supply chain management(Logistics +pay +regulation),then this paper designs the key segments of the relevant. Finally, to Yiwu China Commodity City as an example, and basing on the questionnaire survey of the business household of Yiwu China commodity city in Zhejiang Province analyses the development situation and the evolution trend, then based on the new model constructed by ourselves, puts forward the corresponding feasible suggestions and development strategies for the transformation and upgrading of Yiwu in the future.