Research On The Transformation And Upgrading Of Ningbo Specialized Foreign Trade Company

Ningbo is an important coastal port city since ancient times. Import and exporttrade plays a dominant position in the whole economic of Ningbo city. Almost half ofthe population in Ningbo city is engaged in foreign trade related jobs. Specializedforeign trade company is an important component of the Ningbo foreign tradeindustry. In recent years as the complex and changing international economicenvironment and the constant adjustment of the national economic policy, Ningbospecialized foreign trade companies with all kinds of sizes have faced a lot ofdifficulties and challenges, especially some import and export corporation of singleexport-oriented business. So they must seek to change and find out a suitabletransformation and upgrading roads.The author’s company is a typical representative of the import and exportcompany in Ningbo. The company started from a single export agency business andencountered all kinds of difficulties and challenges in his later development. Now ithas successfully completed the transformation and upgrading. Author will take thecompany’s upgrading process for example. He will analyze its transformation andupgrading with the related theories such as enterprises transformation and upgrading,expansion of value chain, enterprises strategic management etc., and try to summarizethe general plan of transformation and upgrading of specialized foreign tradecompany.The paper is made of five parts: first part is introduction; second part is thetheory about history of specialized foreign trade company and transformation andupgrading; third part is the situation an of Ningbo specialized foreign trade companyand its necessity and analysis of transformation and upgrading; forth part is thecomprehensive analysis on the practice of transformation and upgrading of theauthor’s company used by the theories and analysis mentioned ahead; the last part isthe end.