Research On Leisure And Endowment Tourism Of The City’s Old People In Henan Province Seasonally Moving To The Country

At present China’s gini coefficient is over0.6, far more than the international warning line of0.4,as the contradiction between the rich and the poor,it is pressing to increase the farmers’ income. Henan is a big province of agricultural, and it is rich in agricultural resources and natural conditions of tourism, at the same time the pension pressure of urban retirees seems also gradually highlights, to mutual benefit and win-win results, rural leisure pension tourism has been booming.This article mainly adopts the literature method, example method, investigation method and the method of combining the multidisciplinary, found that gender, age, income level, cultural level, his wife income level, the number of children, marital status and other factors have important effects on some retirees in zhengzhou city of henan province:tourism endowment crowd predominantly by male, accounting for60.2%of the total tourism endowment number; The elderly who enjoys travel pension services mostly concentrated in the age of60～69years, accounting for65.6%of the total tourism endowment number; The retired wages of the tourism endowment crowd and his wife are mainly between in2000～3000yuan; The tourists usually have a higher education level,73.6%have college or bachelor degree; The tourism market is dominated by urban retirees, most of them are raising a son or a daughter.By analyzing the process and characteristics of henan rural endowment tourism market, by learning the model of other countries and other provinces as a reference, combining the resources and population customers of henan province, put forward the proposals that constructing recreational belt around the city, building the rural leisure tourism resort zones and regional green belt in henan province etc. tourism industrial development pattern. The paper finally put forwards a series of countermeasures, such as crack bottlenecks in the policy, respect for the old man’s choose of freedom, follow the leading mechanism of market, perfect the humanistic environment of the elderly and strengthen the cultivation of old-age tourism service personnel, etc, provides a train of thought and development mode for our province and even the whole country of leisure tourism endowment industry. Rural endowment tourism has boomed in recent years, the experts and scholars who research the rural leisure tourism are also more and more. But the study on the mechanism of rural leisure tourism industry of henan is scarcity.And from the angle of old seasonal migration to research rural leisure tourism industry of henan province is also seldom. This article only makes a tentative research on rural leisure tourism and old seasonal migration, but this study is still not deep enough, I will study in the future to continue to deepen and complement the existing literature.