To Explore The Ecological Design’s Concept Of MUJI And Brand Design’s Inspiration To China

With the continuous development of human society, environmental problems arebecoming more and more outstanding, in order to realize the sustainable developmentof human and nature, ecological design concept arises at the historic moment. As agrocery and to go to the stage of the international famous brands from Japan, thedesign concept of muji coincided with ecological design idea coincides with mine.From the brand, as of the date of the birth of muji will always adhere to the naturalcontracted design style, the packaging to low-key contracted, product material usehealthy pollution-free natural material as far as possible, present the natural shape ofmaterial, taking a responsible attitude to consumers, take seriously every detail in theprocess of production and circulation, to bring a sense of return to natural pureconsumers. Muji, meanwhile, also makes every effort to pass to consumers "so good"concept of life, hope that through their own power to bring people comfortable andnatural to enjoy with a rational consumption idea.This paper first analyzes the causes of ecological design in the muji, then mainlydiscusses the ecological design concept in the muji is carried on the analysis of how toembody. Through the understanding of the muji ecological design concept analysis,and draw lessons from, indicate the direction for our country’s brand design.