Analysis Of China’s Commercial Banks Personal Financial Services

With the progress of the society, the improvement of living standards, people’s concept alsochanges greatly in financial investment, many people no longer want the money has been deposited in thebank, but hope to have the presence of the new way of finance and investment. Commercial bank personalfinance products at this time. Financial product is not only occupy a significant proportion of profits in thebank, is also a driving force for the development of the commercial Banks can continue. China’s firstcommercial bank financial products issued in2004, and added a new kind of investment for investors.Since then, the commercial bank financial products into rapid development phase, and commercial Banksincome mainly has four major components, namely "deposit, loan, transfer" and "wealth management". In2013, the issue of personal finance products both quantity and issuance beyond history, to reach newheights, the personal financial business of commercial Banks has entered a period of intense growth, makescommercial Banks obtain nearly one trillion yuan net profit simply rely on "difference" deposit a businesscan be successfully completed. Market demand and the common result of the development of commercialbank itself led to the birth of personal finance products. Commercial bank as profit-making enterprises, ishas always been the pursuit of profit maximization, the launch of the personal financial managementbusiness for commercial Banks to develop the new profit growth point. Commercial bank personal financeproducts in the financial market reform and the timely transmission of information convenient conditions todevelop more smoothly. Especially since2013, the state vigorously promote financial market reform,opening up more involved previously banned commercial Banks from the business.Compared with foreign commercial bank financing business market, although the financial market inChina started late, but the market demand is bigger, is developing rapidly, the development potential is big.Personal finance products in China has been constantly innovation, warmly welcomed by the broad massesof investors on in the market. Rely on the commercial Banks in risk control and has the advantages ofproduct marketing, market prospects for the development of personal finance products more broad.Personal finance in the Banks increased the new profit source also improved the overall balance ofpayments structure, bank to enhance the core competitiveness of commercial Banks is of great help. Personal finance market booming at the same time also faces many problems, in general thereare the following:1. The financial management ideas, lack of professional talents;2. Product homogeneityhenomenon serious, lack of innovation;3. How to establish a reliable method of risk management, andevaluation. Relatively small in the context of global economic integration, China’s commercial banksrelated to the direction of investment and personal finance business for foreign markets will certainly be inthe beginning of the birth of personal financial products are familiar with international trade rules and tosafeguard their legitimate rights and interests of the professional financial professionals difficult to meet thefinancial services market, international development requirements. However, commercial banks haverecognized this problem and has made efforts.2002Forum on China-US financial planning held inBeijing, China began to cultivate contact with international organizations in China CFP Financial Plannermatters. As of the end of June2012, China’s access to the CFP certificate number is14152, but thenumber of people still can not meet the demand of the international financial institutions, financial planningprofessional talents. Major commercial banks still need to actively train professionals as training staff toperform key tasks.Commercial banks traditional business model and development of electronic commerce hasspawned the current hot mature internet financial products. State two sessions will also be written to thegovernment work report, although there are still many doubts in the market opposition, but Premier LiKeqiang that " China will continue to pursue the interest rate market, interest rates independent pricing offinancial institutions to expand and promote the financial health of the Internet in his work reportdevelopment, improve financial supervision and coordination mechanism,"has set the tone for theInternet financial development, the state is bound to support its development.In this paper, based on an analysis of the current status of personal financial problems facing thebusiness market, as well as encountered in the development process, in which, based on suggestions andcountermeasures for the better development of personal financial products market.