Problems And Solutions Of The Personal Financial Services In Domestic Commercial Banks

Personal financial services first appeared in the US, then Europe, Japan, Hongkong, Taiwan and other economically developed countries and regions. They have received rapid promotion and now become one of the key businesses of the world's major banks. Since 2001 the commercial banks, insurance companies, stockjobbers and trust companies in our country are busy with running personal financial services in succession, represented by various financial centers and studios. Meanwhile, financial issues are becoming the major topics in various media and TV programs. All kinds of financial magazines are coming into existence, particular financial columns are established in newspapers and websites. Besides, people's investing concepts and demands are becoming stronger, and they have changed their focus from the original deposit financing to the investment financing. The certificates for personal financial services are getting more and more popular, such as CWN, CEP, REP. All of these indicate that the age of personal financial services have arrived. In front of enormous market demands and opportunities, various financial institutions including commercial banks dig out their potential and advantages, enlarge the technology inputs, establish the foundation for personal financial services and actively grasp the market of personal financial services, thus making the market competition more and more intensified.However, the ability of running the personal financial services is still quite low, lacking professional team of financial specialists and with many restrictions unfavorable to development. This thesis, based on these problems, puts forwards some developing ideas and strategies for the personal financial services in domestic commercial banks.