A Study On The Strategy Of Communication Bank XX Branch’s Electronic Banking Business

Electronic bank is a kind of virtual banks, putting forward new idea and developing,which is vital important to the development of banking sector, furthermore, it is changing banking management mode and competition pattern. Featuring as visuality, intuitive operability and interaction, electronic bank can encourage banking find out needs of customers in time and can be customized for clients. Electronic banking plays a very important role in the improvement of customers dependence and enhance of competitiveness.At the same time, being a new thing, which has the trend to cause some problems, especially, take our country for example, the development of our electronic bank business is late, so we should try our best to resolve the problem. By introducing typical foreign and domestic example,based on the studying of their features and combing with the development of our electronic bank, what we should do to deal with the complex competition in electronic bank business. This paper stands on the Communication Bank XX Branch’s angle, starting from its introduction, using comparative analysis and SWOT analysis method, objectively analysing the electronic bank business development problems. Then put forward business strategy of Communication Bank XX Branch on the basis.