Research On The Marketing Strategy Of JF Bank's Electronic Banking Business

With the continuous development and innovation of Internet technologies,the economic systems of various industries have undergone tremendous changes.However,the daily lives of residents have also changed with the changes of the times.The rapid development of Internet technology has made the distance between people and people become smaller and smaller,making the competitive environment of enterprises has become an era of globalization and digitization,and they can use more and more effective information resources.The richer and richer,the efficiency of production and management has become more efficient.However,in the era of rapid development of the Internet,the intangible market it has formed has gradually replaced a large part of the tangible market,such as shopping malls,supermarkets,and retail stores.The number of potential competitors has also become more and more,and the threshold for entering the intangible Internet market is also low,which makes the market competition in traditional industries become more intense.From this,it can be seen that the development of the Internet has exerted great influence on the people,both in the management of the enterprise and in the way of personal consumption.As a guide for the national economy,banks will face more challenges and opportunities due to the rapid development of the Internet economy in their own development and operations.JF Bank,as a pilot bank for China's financial system reform,is one of the earliest joint-stock commercial banks in China.Its quality customer service base,diversified business structure,and personalized products are among the best in the industry.however.With the rapid development of Internet information technology and the continuous expansion of e-banking business,JF Bank has to face increasing pressure from its peers and other emerging Internet financial services companies.The challenges are also increasing.JF Bank has judged how the current economic situation,social environment,technological development,and even the development trend of the policy environment through such a way,let JF Bank choose the marketing strategy that best suits its own electronic banking business.Based on the analysis of JF Bank's marketing strategy and marketing in e-banking,this paper systematically analyzes the internal and external environment of JF Bank using research tools such as PEST analysis and SWOT analysis.Analysis and analysis of its strengths and weaknesses,external opportunities and threats,and at the same time analyze the selection of market segments,target markets,and the positioning of JF Bank's e-banking marketing strategy,and further analyze JF Bank's e-banking.The implementation of business marketing strategies and their safeguards put forward their own views.Through the systematic analysis of JF Bank's e-banking marketing strategy and the related demonstrations,I believe that JF's e-banking marketing strategy should be based on service-based selection of product strategies,pricing strategies,and channels in the market.Strategy and promotional strategies for marketing.In order to ensure the smooth implementation of JF Bank's e-banking marketing strategy,support for intensive information technology systems,integrated service management,professional talent protection,and a comprehensive risk management system are needed.