Research On Service Innovation Of K Company

With the development and advancement of technology, more and morepeople pay attention to health. Meanwhile the medical device industry has beenrapid development, in vitro diagnostic industry has become an important branchof the entire medical device industry. In recent years, domestic and foreigncompanies have vied for China in vitro diagnostic market, after years ofdevelopment, the market competition is becoming increasingly fierce. In the caseof increasing homogenization of enterprise managers facing a huge challenge:how to satisfy the customer to increase the occupancy rate of the market.Serving as the extension products of many manufacturers compete forcustomers has become an important position, high-quality services for enterprisesto quickly capture the market, reduce service costs, improve service quality, tomaintain continued healthy development of enterprises. Faced with the currentcomplex market environment, service and growing competition, every companyare racking their brains to think about how to keep the market in the harshenvironment of the position, and K company is the leading supplier of in vitrodiagnostic products, Therefore, this paper K Company service for the study, fromthe perspective of the service to test innovative ways to improve services,improve service quality and customer satisfaction, the service innovation theoryto practice service management, decision-making basis for the in vitro diagnosticcompanies and marketing advice.In this paper, the theoretical basis of summarizing domestic and foreign-related service innovation, combined with the development of in vitro diagnosticcharacteristics of the industry, explains how in vitro diagnostic companies toenhance existing service processes to optimize the quality of service in serviceinnovation perspective. Study the K status of the company’s current technicalservices and competitors, and to analyze the driving force of K Company serviceinnovation. Theoretical model based on service innovation, building K’s newtechnical service system. Finally, the theoretical evaluation of the K Company service system technology services company to do a full range of evaluation.