Consumer’ Trust And Acceptance Of Mobile Health

Mobile health market is gradually expanding in China nowadays. However, it has still been in the initial exploration stage, and its potential users show relatively higher consideration for its security and privacy, thus making it particularly important to cultivate potential users’initial trust for mobile health. On the other hand, Chinese consumers have little knowledge about mobile health, and they may count on their use experience in other service or information technology. Under the consequence, this paper explores how they transfer from other similar service to mobile health, thus contributing to both theory and practice.Combining static and dynamic perspectives, this paper examines the initial trust and acceptance of mobile health. Firstly, this paper statically examines how consumers forming initial trust for mobile health. Then the study dynamically considers how the adoption transfer mechanism happens for mobile health. At the end, this paper takes a specific mobile health service-mobile chronic disease management system (MCDMS)-for example, and explores how the two different kinds of people-chronically ill patients and their family initially accept the mobile the MCDMS.The research work is as below:1) Based on the initial trust model for mobile commerce, this study takes the special medical care context into consideration, and builds the initial trust model for mobile health. Results show that hospital reputation, structure assurance and information quality improves initial trust for mobile health significantly, and trust disposition show direct and indirect effect for initial trust, moderating both the relationship between structure assurance and initial trust, and information quality and initial trust.2) Based on classification theory, this study builds acceptance transfer model, exploring how consumers transfer from electronic health and mobile commerce to mobile health. The results indicate that ehealth imposes both direct and indirect effect on mobile health acceptance transfer, and mobile commerce indirectly influences acceptance transfer through perceived ease of use and initial trust.3) Combining qualitative and quantitative method, this study examines how patients with chronic disease and their family initially accept MCDMS. Results indicate that there are obvious differences between the two kinds of people:patients are mainly influenced by perceived usefulness, perceived risk, satisfaction of current medical mode, information quality, initial trust and technology anxiety, with age showing a nonlinear moderating impact on perceived usefulness and initial adoption; while family are mainly influenced by perceived ease of use, perceived risk, information quality, initial trust, and knowledge about family member’s chronic disease, with age negatively moderating perceived ease of use and initial adoption.