Clothing Brand Evaluation Of The Degree Of Internationalization

Under the background of global commodity value chain, competition began tochange the way companies brand has gradually become the main market operations,becoming a new growth point of the value of competitive enterprises. Currently, thereare some Chinese clothing brand in the international market have a certain influence,but compared with the same well-known foreign companies, there is a huge gap,relying solely on one aspect of the advantage is not enough, we must fully understandthe internationally renowned brand elements system, system analysis and objectivereality foster international brands, and that this is the key, therefore, to buildinternational brands international level evaluation system that can effectively assessthe current level of international apparel brands, for recognize the status of enterpriseproduct brand, and thus enhance the degree of internationalization of the brand playsan important role. This thesis is a theoretical and practical proposition value.Papers to domestic and foreign brands of international development theory andinternational level evaluation theory, I constructed International level evaluationsystem of the country known clothing brands, from brand awareness and r eputation,brand value assessment, domestic sales accounted for the brand, the proportion ofinternational business, international brand management time, international brand sixregional distribution angle, the brand more comprehensive measure of the degree ofinternationalization. Meanwhile, based on the index system, the establishment ofinternational brand cobweb model and specification of the model application specificalgorithms. And Li Ning, Youngor, Bosideng eight domestic brands a case study.Finally, some suggestions to improve the degree of internationalization of thebrand, first, by increasing the number of stores overseas sales ratio. Second, andselect the correct way to improve international operations overseas sales. Third, focuson brand image, enhance brand value and reputation.