Study On Cold Chain Logistics Business Development Strategy Of DJ Logistics Company

After more than thirty years of reform and opening up, with the rapid developing in economic and living standards improvement in China, people’s demand of the quality of food is growing. The freshness and safe of the food has become the focus.Based on the needs of the market, fast, standard cold chain distribution and warehousing becomes more and more important. The backward of cold chain logistics system can not meet the basic needs of the market,it not only threat to food safe,but also cause huge economic loss. Compared with the developed countries, there is not a famous third-party cold chain logistics company in China. Cold chain logistics is a complex system engineering composed of many associated and multiple interrelated factors. Therefore, in order to improve the level of the cold chain operation, one hand,the logistics company improve the operation level of distribution, warehousing, processing and other aspects, the other hand, linking up all the aspects to ensure the cold chain commodity is always in a suitable environment.Because the cold chain logistic is a high-tech form of logistic, the temperature control in distribution and the efficiency of distribution both are the key of the cold chain logistic. In order to study management problems of the third party logistic company in cold chain logistic, reduce cold chain cost and improve the cold chain efficiency, this paper selected Tianjin port DJ logistic company as the analysis model. By analyzing DJ cold chain logistic management, the writer pointed out the existing problem and put forward the improved scheme. With these efforts, we hope to reduce the cold chain cost and improve the efficiency. We hope the study of DJ logistic company can provide some guidance on the management of cold chain for other domestic companies.