Anlysis Of Competitiveness Of Thai Rice

Thailand is the major rice producer and exporter in the world.Rice is also the country's most important agricultural production in Thailand economy and labor force.Therefore it is very important to study the competitiveness of Thai rice export to maintain and improve the performance of Thai rice in the global market.In the view of market situation the competitiveness of Thai rice is decreasing.As the research objective this study examines the overall situation,development and the impact factor of Thai Jasmine rice trade in the world and Chinese market.It particularly focusses on the comparative analysis in rice export from the perspective of Thailand,also the strange,weakness,threat,and opportunity to find out the recommended policy to develop Thai rice product.The study analysis is based on the secondary data analysis of Thai Jasmine rice trade and statistical analysis from the specific statistical data of rice price,production volume,production area,rice supply and demand both in domestic and export.RCA Index and SWOT analysis were used to analyze the competitiveness in Thai Jasmine rice in the world and Chinese market and try to indicate the factors affect Thai Jasmine rice export.The results of this study shows that Thailand has the advantage of rice export to both world and China.However Thailand competitiveness ability has been decreasing continually.According to the result analyzed by SWOT analysis found that the strength of Thailand in rice export are good location,convenient transportation and perfect infrastructure,strict quality of rice standards,technical support volume,and long-term policy tilt.However,there are the weaknesses in rice exporting including limited planting area development,the influence of natural factors,weak bargaining power,many circulation links and high costs,farmers lack awareness of protecting the environment,and unfavorable government control.Moreover,an analysis of the competitiveness of Thai Jasmine rice export shows that high competition became the significant threaten of Thai rice export,indicating from that many countries are actively increasing the export potential of rice,especially,the strong price advantage of rice in Vietnam and India.Nevertheless,Thai rice is still in the high demand for Chinese market.China is now the largest consumer of Thai rice.And also Thailand has an opportunity in rice export from the establishment of the ASEAN economic community which can promote economicdevelopment,and increase bargaining power and maintain the stability of the entire rice price.Consequently,the government support and production management are very important rising up Thai Jasmine rice the global market by price reducing,promoting the particularities of Thai rice and creating the good perception in consumer group,and controlling the standard of rice are mentioned as the policy recommendations in this study.