An Research Of P2P Lending Market Under The Background Of Internet Finance

Internet Finance is the new financial sevice model, which is relying on Internettechnology.2013can be called the first year of Internet Finance. The development ofscience and technology and social economy makes credit model more diversified, andcomprehensive. P2P online lending platform gradually developed under the backdrop ofthe Internet finance. Relied on the power of Internet technology, P2P online lendingplatform effectively links borrowers and lenders together, also creates significant valuefor them. As an innovation of the Internet finance, P2P online lending platformaccelerated the pace of financial disintermediation.At first this paper analyzes the problems and risks existing in the P2P onlinelending platform, based on exploration of other scholars in the related fields;then writea program to crawl the transaction data from PPDai and do statistical analysis. Thispaper establishes a binary logistic regression model to make an empirical research anddo the Monte Carlo simulation. The experimental results show that the borrower’s creditscore, transaction records in history, the amount and the interest rate of a list haveimportant influence on the funding success rate. Compared to the traditional finance,P2P lending should make full use of the advantage of big data, and then make acontribution to the construction of credit system and sever for the online borrowers witheffective credit evaluation and risk assessment in the process of financial liberalizationreform.At last we offer proposals to the P2P online lending platform and regulatoryauthorities and summarize the future research direction of P2P online lending fields.