| This paper takes research on the intluerce factors of domestic sport bettingmarket. From longitudinal and lateral direction, to make an intensive study ofthe factors influencing football lottery sales of China, this Paper usemathematical statistics and econometric analysis, and draw the conclusions asfollows: Chinese football lottery market win its second top sales because thesingle match game sales increase sharply. And the setup and rules of the lotterygames has great impact on the sales.Besides, transverse through the2002-2012, the paper uses macroecoriomic data such as national income, collegerate, sex rale and sales from different province to analysis the influencingfactors and through contract panel data model to analyze, ifnding theincome,education level and the football atmosphere influence the sales offootball lottery... |
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