Research On Marketing Strategy Of BK Co.

With economic globalization, testing and certificating on production and products have become more and more important. A certificate is a passport to a product to be traded worldwide. To international trading, testing and certificate always cause trading friction and barriers. With the economic development of China, many famous third-party testing and certification organizations have set up branches or offices in China. This thesis is the marketing strategy research dedicated on a 3rd party testing and certification corporate (BK corporate). Through Porter's Five Forces Model, I have analyzed the existing competitive environment related to BK corporate. Trough SWOT analysis, I have found the strength, weakness, opportunities, and threats of BK corporate. Through marketing classification, I have suggested BK corporate should concentrate on the RoHS testing and certificating of toys in Guangdong. Lastly, I proposed the execution approaches for testing and certificating service by taking use of what I learned on marketing and service. This research is potentially beneficial to BK corporate, which exactly want to know how to gain sustainable development after financial crisis. Meanwhile, this research can be used as a reference by other similar companies for market development.