Nantian Company Developement Strategy Research

In recent years, the domestic information technology industry developing rapidly, the information technology industry competition is gradually towards the thermalization. Presents the management specialization and division of diversification, complicated structure, trade openness, the construction of centralized, channel flat, thin margins a trend, and so on. In this situation, information technology, enterprises should adapt to the market demand, enhance the consciousness of the enterprise development strategy, enterprise scale, specialization, product differentiation, and rapidly growing strength, the formation of cost advantages, product technology advantage and service advantage. In the severe competition environment for enterprise development.Nantian company as the research object, this paper on the basis of the theory of strategic management, adopting theoretical analysis combined with case study research method, used the analysis methods such as SWOT analysis and the blue ocean strategy, deeply discusses the domestic traditional enterprise information technology development path and experience. At first, this paper analysis the management of the enterprise development strategy genre and excellent information technology enterprise the success of the enterprise development strategy, and from the external environment, economic environment, industry environment, market competition environment) and the company’s internal environment (conditions), and expounds the advantages and disadvantages of the company’s internal environment and external threats and opportunities. On this basis, the analysis of existing enterprise development strategy, and combined with the company’s strategic foundation (enterprise core competitiveness), put forward the feasible new enterprise development strategy (including enterprise development strategic target, the enterprise development strategy planning, enterprise development strategy, enterprise development strategy, enterprise development strategy, development strategy of the enterprise, enterprise development strategic assessment). This paper has a certain application value to the author’s own work and the development of the company. It has a certain reference value and significance to other domestic IT enterprises develop strategy.