Study On Brand Vegetable Supply Chain Development

With the accelerated pace of China’s reform, the vegetable industry in China has been anunprecedented development, the quality of vegetables and vegetable cultivation technologyhas been a qualitative leap, in the vegetable industry output value created beyond food cropsplanting value in some areas, as its dominant agriculture. As consumer awareness of brandloyalty, brand vegetables vegetable industry also developed with the tide of history, becomingthe vegetable industry a new growth point, but in the process of brand development andvegetables, the supply chain is a problem of its development drawbacks.All aspects of the brand vegetable supply chain in the chain are closely connected, forma close collaboration of multi-chain multi-node complex whole, any chain node problems willinevitably impact the run of entire supply chain. Given the characteristics of the product itselfand vegetables that demand for large and small elasticity of demand, the storage time is short,logistics and transport is difficult, as consumers necessities of life, safety and quality ofcustomer freshness of vegetables and vegetable products put forward higher requirements, toprotect the safety and freshness of vegetable products, and focus on developing brandvegetable supply chain to become the focus of the current vegetable industry. In brandvegetable supply chain, vegetable processing enterprises tend to become core areas, play akey role in connecting. Vegetable processing enterprises as a starting point, look at the wholesupply chain is becoming a brand vegetables hotspot research scholars at home and abroad.This paper analyzes the domestic and foreign scholars on brand building vegetablesupply chain research progress, a clear brand vegetable content, features, concepts vegetablesupply chain as well as other issues related to the theory, based on the research results of otherresearchers, aiming brand vegetables product characteristics and the actual situation ofChina’s brand vegetable supply chain development to key nodes brand vegetable supply chain-growers of vegetables, vegetable planting base, the entry point for the study of agriculturalenterprises, in particular to the specific brand Taishan Asia food Co., Ltd. vegetable supplychain development, for example, use a combination of qualitative and quantitative analysismethods, depth status quo brand vegetable supply chain development, problems, Which existsin the supply chain, the main brand of vegetables vegetable growers aging age, educationlevel is not high; vegetable planting base inadequate infrastructure, inadequate unifiedorganization and management, poor distribution channels, producing market lagged behind;vegetable processing enterprises lack of modern supply chain management personnelmanagement concepts, the lack of effective coordination between internal departments, supply chain partner selection blind, the company’s supply chain management, lack of moderninformation technology support and other issues; presence of vegetable production in thebrand dispersed supply chains chain, downstream poor convergence, refrigerated transportrate, the flow of commerce logistics part, the lack of complete logistics information systems,the lack of fresh vegetables and quality of supervision and other issues, On this basis, thefollowing six areas to explore effective ways to increase brand vegetable supply chainmanagement: First, standardize the behavior of the main brand of vegetable supply chain;Second, strengthen the vegetable bases, improve initial logistics; Third, the implementation of"Farm ", to increase the accuracy of demand forecasting; fourth, improve vegetable supplychain information platform to improve responsiveness to market demands; fifth, thegovernment has increased support for the vegetable supply chain to create a gooddevelopment for the supply chain policy environment; sixth, strengthen the vegetable growinginfrastructure to provide basic security for supply chain development.