Orientation And Research On The Brand Visual Image Design Of "Yaoshanfang"

With the improvement of living standard and the development of times, people’sconsumption concept also varies with them, so enterprise’s development should becombined with modern consumption concept, and its internal cultural value as well aseconomic value should be demonstrated, while adjusting various elements. With thedevelopment of market economy and globalization, the formation of a perfect brand imagecan better promote the brand’s development, and expand the brand’s influence.Medicated cuisine is an important part of Traditional Chinese Medicine, and aprecious cultural heritage passed down by the ancestors of the Chinese people. From theperspective of the originally created brand-“Yaoshanfang”, this paper will discuss how itstands out those brands during fierce competition, analyze and design the visual elementsof “Yaoshanfang”, and put forth visual image design’s strategy and plan to seek forinnovation and breakthrough of Traditional Chinese Medicine brand’s visual image. Thevisual image design of its brand should be combined with both tradition and modernityfrom name to mark as well as from poster to packing, enabling consumers to experiencethe design and innovation of Chinese traditional culture of this brand, and spreading thecultural idea of this brand at maximum, hence to improve the brand’s popularity.