Research On The Marketing Organization Optimization Of China Electric Power Equipment And Technology Co.,Ltd.

Along with the further reform of electric power system, the electricity generation enterprise market degree unceasingly enhances. The optimization of marketing organization is increasingly important. The topic that how to satisfy demands of the development through the science and effective marketing organization becomes a new task.Problems of construction of marketing organization in this research are aimed at the existing marketing organization construction of China Electric Power Technology Equipment Co., Ltd. Combined with the reality and marketing organization theory, guidance on how China Electric Power Technology Equipment Co., Ltd. marketing organization focusing on the domestic market, taking the customer demand as the guidance, it will create a domestic first-class power transmission and distribution equipment manufacturing enterprises. Also, it has a positive theoretical significance. Through the research on the optimization of China Electric Power Equipment Co., Ltd. marketing organization, it is a guide and reference of marketing organization and optimization of electric power enterprises.This paper is divided into five parts. The first part is the introduction, which mainly introduced the background, purpose, meaning, domestic and foreign research current situation analysis and the research mentality and the research content; the second part, related theory research organization construction, carries on the limits to the related concept of organization construction, summarizes the development strategy management and the enterprise culture construction theory research, and lays the theoretical foundation for the following research. The third part, mainly analyzes the need for marketing organization of China Electric Power Equipment and Technology Co., Ltd., including the analysis of the current situation and the construction of its marketing organization, and research on construction of base of existence China Electric Power Equipment and Technology Co., Ltd., marketing organization problems. The fourth part, through the analysis of marketing organizational issues of China Electric Power Equipment and Technology Co., Ltd., puts forward the marketing organization optimization of the necessity, and its marketing organization construction and optimization of the Construction Countermeasures. The fifth part, through the research, proposes the construction of safeguard measures in the company’s marketing organization. The paper is thought-provoking in the necessity and significance of electricity generation enterprises through the optimization research. It points out the practical significance of marketing organization system research for electricity generation enterprise. Through the marketing organization theory research and the practice application summary, unions present situation of marketing organization in the electricity generation enterprise, it optimizes the marketing organization system frame. Meantime, it summarizes the certain versatile marketing organization method to the electricity generation enterprise, and indicates what the electricity generation enterprise should pay attention to.