Case Studies Of Huangbo Mountain Tourism’ S Financial Support

As low-carbon industries, tourism industry was inextricably linked to the tertiary industry and some part of the first industry and two industries. Domestic tourism industry is currently in a stage of rapid development, it has contributed to the development of the tertiary industry.Therefore, it is significant for the development and prosperity of the low-carbon economy and it means a lot to the optimization of industrial structure. However, in practice of the tourism development, there are a range of problems caused by financial support deficiency, and then the concepts of tourism finance have been proposed. Begin with the preferential policy of tourism industry, financial support for the development of tourism has been strong stressed by government. after the reference of the two concept-tourism finance cooperation and insurance finance cooperation, the action which is focused on tourism financial support in tourist cities became true.Henan Xinyang,ranked in the list of national excellent Tourism City, virtue by its unique geographical conditions, natural resources and the "beautiful scene natural humanities rich history ".Recent years xinyang intend to develop tourism industry into a regional economy Pearl. However, the road is not always flat, and will always be accompanied by reforms to consolidate and enhance in the country tourism development process. In the process of country tourism development, the cooperation between the tourism industry and the financial sector was gradually highlighted. This paper take the famous HuangBaishan National Forest Park in Xinyang region for example, and get the detailed date in-depth Huangbo Mountain Tourism Development Corporation, then the author survey the financial assistant of the company and hope to explore a road of financial support to the local tourism industry through this analysis of regional case studies.Firstly, this paper analyzes the status quo of Huangbo Mountain tourism’s financial support.From the macro-environment perspective of the scenic location, the author analysis the local economic development environment and the development of the tourism industry, and then the author focus on the analysis of the combine between the local tourism and finance. Through the analysis and introduction studies,it laid the background of the following case. Then from the company’s micro perspective, the authors use the detailed empirical analysis of the company’s situation, development patterns, natural resources and development process.Secondly, the paper analyzes the financial support in the case scenario enterprise Huangbo mountain tourism, which is the core part of the article. The author of this paper has conducted a field survey of Huangbo Mountain Tourism Development Corporation and data is authenticity and reliability. The Articles use the company’s financial data and typical domestic10listed tourism companies for comparison and evaluate the company’s profitability, solvency, operational capacity, cash flow than net income, human resource capacity.The author indicate to prove the growth capability of this company. Thereafter, the paper analyzes the company’s financial problems, found the company’s financial gap, and summarizes the reasons, which is mainly summarized in the following two aspects:(1) the characteristics of tourism industry cause the huge capital requirement (2) large commercial banks insist the cautious loan management model which has restrict the loans of small and medium tourism enterprises. Then, we conducted a detailed analysis on the obtained financial services in this company and through the analysis we found that there is a demand of financial services but no sufficient supply of financial services in the scenic area, so there comes a gap in the financial service. We attribute the gap in the main reasons for the following two aspects:(1) the geographical location of scenic which is far from the city have a underdeveloped finance sector (2) the provision of financial services in the banking sector needs to consider the cost. Then, the article discuss the problem that country tourism is lack of cooperation with the travel company and the insurance industry and conduct a study on the feasibility of tourism enterprises combine with the capital markets, and found a lot of obstacles and problems of tourism and financial docking.Finally, this paper puts forward some countermeasures and suggestions from the four aspects which is credit support, financial services, insurance support, capital markets support, specific in this case from the question of financial support to the regional tourism industry. In the part of credit support, financial institutions should focus on innovative methods of credit support, not increase the loan amount blindly. They should insist on full use of the support and promotion of tourism enterprises credit policies of financial institutions and conduct the "green channel" to the tourism enterprises. In the part of financial services, financial institutions should expand the coverage area of financial services, particularly in rural areas, they should meet the resident’s financial needs. And the innovate of tourism e-finance should adapt to the times. In the line which is from the development of tourism products to the payment of travel credit bank credit card, the bank should offer financial services on line to offline and cover all aspects of tourism. In the part of the insurance industry support, the local insurance industry should focus on achieving facilitation insurance services, and promote the combine between insurance and tourism.Apart of this, the insurance institutions should innovative the insurance product and promote the combination of personal travel insurance and development travel insurance fund. Tourism sector, insurance sector, government departments should coordination and cooperation to jointly promote "journey security" cooperation. In the part capital market support, small and medium tourism enterprises can take advantage of regional equity market that is the platform for the new four-plate margin, so that the flow of funds within the enterprise was collected to achieve cooperation in tourism and capital markets, and jointly promote regional tourism development.