Research On Financing Credit Risk Of Loan Principal In Jingdong Mall

Now small and medium enterprises occupy an increasingly important position innational economy, but the financing problem is a tough problem which needs to beresolved urgently relative to their important position. So, it`s time to attract ourattention. In order to settle the financing difficulty, many scholars and experts haveput forward different solutions and supply chain finance is one of the types which cansolve this problem to some extent. Relying on the upstream and downstream tradecooperation relationship of supply chain in enterprises, supply chain financing servicecan not only solve the financing difficulties of financing enterprise, but also canbenefit every enterprise in various links of supply chain. This is why the supply chainfinance can become popular in recent years. With the maturity of supply chain finance,financing enterprises and the core enterprise can decide which model to select andhow to reduce the risk from the perspective of supply chain.In China, commercial banks and listed companies are the first to conduct theentrusted loan financing service. They had relatively good experience and methods interms of operation mode and risk control. With the development of the networknowadays, many e-commerce enterprises turn their competition core to the field ofsupply chain finance and enterprises such as Jingdong Mall, Ali Baba and TreasureIsland are all involved in the supply chain finance, which indicates that competition inthe field of electronic commerce has gradually turned from logistics to supply chainfinance. As one of the models of supply chain finance, entrusted loans financing inJing dong Mall has just been placed in the beginning stage. From this point, manyproblems need to be researched and settled urgently.Therefore, from the perspective of the theory of entrusted loans, this paper atfirst introduces the development situation of entrusted loans, and then locatesentrusted loans risk, understands the risks research methods and influence factors andat last determines the risk index system of the entrusted loan financing risk according to the analysis of this thesis. On this basis, through the relevant data indicators ofmore than20first listed small and medium-sized enterprises to determine the requiredindex by way of correlation analysis. Then, based on expert scoring method andmulti-level fuzzy comprehensive evaluation method, it weighs all the indexes in orderto determine the influence degree and credit risk grade of each index. So according tothe results, this thesis also analyzes that from which aspects and what indexes,entrusting loan financing of Jingdong Mall can be considered seriously. What’s more,they can control the risk from four aspects: risk aversion, risk reduction, riskacceptance and risk prevention, to promote the development of supply chain financialservices and logistics in e-commerce enterprises.According to the above analysis, it is obvious that developing supply chainfinancial services in Jingdong Mall is a good model, which can effectively solve theproblem of financing difficulties in its suppliers and POP open platform enterprises.