| Health care industry as a domestic emerging industries, high profit margins attracted into many enterprises. However Throughout the development of the domestic health industry ups and downs, the current development of the health care industry is chaos. In recent years, countries continue to strengthen the supervision of the health care industry, issued a series of laws and regulations relevant to this industry consolidation. The face of fierce market competition and the development of complex internal and external environment, corporate strategy relating to the success of the enterprise. Health care products companies if want to development must to choose the right company’s strategy. Paper studies the health care products companies under the current context of the development strategy, combined with the actual ZWX Health Industry Co., Ltd. launched a specific study.There are six parts in this paper, the first part introduces the idea of the background, significance, research methods and research. The second part analyzes the resources and capabilities of the company’s internal conditions。The third part analyzes the major external environment of the company, mainly from the macro-environment, industry trends, competitor analysis etc.。The fourth part choose the right company’s strategy in order to establish the company’s development goals and development strategies through SWOT Analysis Matrix。The fifth part is the implementation of corporate strategy safeguards。The sixth part is the conclusion of this article and outlook.The author hopes that through the combination of theory and practice, the company’s internal and external environment analysis, the use of scientific research methods for the development of enterprises to develop in line with their own development strategies to help the company continue to create new glories in the healthcare industry. |
