Study Of The Securities Company Brokerage Business Transform

All along,China’s securities companies are based brokerage business as a pillar ofbusiness and brokerage business also created huge profits for securities companies.However, in recent years, the situation is not optimistic. Security companies havelaunched a “commission of war”, so the commission rate is dropping lower and lowereven into a vicious cycle. At present, the phenomenon of single and homogenizationbusiness types of domestic securities companies are serious. So the brokerage businessprofit space is greatly compressed and the development of the securities company isfacing severe test. Therefore, we must conduct securities brokerage business modelinnovation and transformations to make securities companies remain invincible in futuredevelopment. We must see, that it’s an inevitable transformation for domestic securitiescompanies to make change from market maker to service provider. At present, manydomestic securities companies are actively trying to transform and find suitable newbrokerage business path for its own development, but the results are not satisfactory.Therefore, we hope that combine with domestic economic environment and industryconditions through this typical case of GF Securities and summarize their experiencesand problems in the transition process, while integrate the company’s conditions topropose the effective improvement strategy. As while as, it can serve as the industry otherbrokers transformation referenced template.In this context, first analyzes the problems of broking commission reduction, theindustry competition and profits decrease. At the same time, the thesis combines Chinesecurrent economy and securities industry trend with GF Securities own advantages,summarizing the conditions of GF Securities brokerage business transformation. Andthen, this context introduces the transformation practice of GF Securities brokeragebusiness from the aspects of customer relationship management, customer classification,customer service process and the staff training. On the basis, the context evaluate thesuccess of the transformation include the establishment of the brand, market share,personnel, business and income structure. Through the above analysis, this paper putsforward the existing problems of GF Securities brokerage business transformation,including the customer service, asset management business, business department network construction, same industry cooperation, risk control and other aspects. Aiming at theseproblems, this paper put forward some improvement strategies, including strengthencustomer management, increase efforts on investment and research, professional teamconstruction, promoting the business innovation, strengthening the industry cooperation,the management mode construction of the new business department, strengthening riskmanagement related transformation and provide proposals for further transformation ofbrokerage business.