The Consumer Research Of Inner Mongolia Herders Which Is Based On ELES Model

Herder is an inseparable part of the whole national economy in our country, which is a special consumer group. To investigate the different consumer groups under the condition of socialist market economy will be able to accurately meet demand diversity and effective supply. Herdsmen’s life style and living habits are different from farmers and urban residents. The kind of particularity determines the necessity of research on the consumption behavior of their life. Understand the herdsmen’s consumer behavior will not only help the government accurately grasp herdsmen’s consumption level in the new century, as well as the characteristics of the consumption structure, consumer demand, but also help provide guidelines when government departments formulate the policy which related to "three grazing problems". and then reasonably guides and promotes pastoral area residents to constantly improve the level of consumption and the quality of consumption. There is a realistic and far-reaching significance to expand domestic demand and promote economic development.Based on the modern theories of consumption economy and consumption function theory, this paper first makes a detailed descriptive analysis about the Inner Mongolia herdsmen’s income level, consumption level, consumption tendency, and the consumption structure, then makes use of the ELES model to have a empirical analysis with the field survey data, the results showed that:(1) The all kinds of Herdsmen’s consumption have significant correlation with the per capita net income of herders;(2) The herdsmen’s developmental proportion of consumer spending is bigger, the transportation communication and cultural education expenditure is rigid expenditure, it is passive mandatory consumption, it suggests that there is phenomenon about the consumption structure of herdsmen high level;(3) The herdsmen still is given priority to the necessity consumption. Developmental consumption increases gradually, enjoy type consumption is very low, thus it can be seen, the nomads family consumption structure is not reasonable. Based on the above conclusion, this paper will put forward countermeasures and suggestions to improve consumption environment of pastoral area.