The Fengchi System Integration Co.,Ltd. Service Marketing Strategy

The development of System integration is extraordinarily rapid, vast market and state-of-the-art technology, coupled with the huge profits due to the strong development and application of information technology and network technology, system integration which has rapidly developed into a national economic hotspot and one of the pillars of the information industry. The system integration turnover development is from＄100billion in1995to＄1,200billion in2011.System integration business in China is still in the stage of full development of competition through the initial exploration and pioneering stage, the current development of our system integration business is relatively mature, contending, competing system Integration Companies. With the improvement in the level of our society and the development of information technology, coupled with the increasing demand from the users of information technology services, system integration market in China there will have more broad space for development; system integration market in China will appear for a long period of prosperity.FENGCHI Information System Integration Co., Ltd. was established in2004, which servers for the petrochemical industry, the financial industry, government and local enterprises, providing IT design, information systems application solutions until the full implementation of the services of high-tech companies. FENGCHI information system integration company some marketing difficulties and problems encountered in the development process, by the depth of the current the FENGCHI information systems integration company in which the macro environment and micro environment analysis, summed up the current service marketing there are many problems. Through the company’s market selection and positioning strategy, the implementation of the service strategy optimization products, channels, price, promotion and service, combined with the adjustment of the marketing organization, marketing the concept of change and improvement, as well as the effective integration of marketing resources, to improve FENGCHI information system integration services marketing level,and also to improve the current service marketing problems in the market share of the company’s products, which is significant to the FENGCHI information systems integration company, not only conducive to the FENGCHI information system integration to expand its market, and also conducive to other similar enterprises of the same type and learn at the same time, which also helps to improve the systems integration industry market marketing theory.