Research On Marketing Strategy Of LSC Company's Audio And Video System Integration Services

LSC, headquartered in Beijing, was founded in 2000. The main scope of system integration, in Shanghai, Guangzhou, Shenyang, more than a dozen City branches. With the new business model, advanced high growth and sustained innovation ability, the October 2009 IPO in Shenzhen, become the industry leader. Over the past more than and 10 years has always insisted on the establishment of a complete system and the development of high-definition technology, for the government, education, finance and other major industries to provide differentiated audio and video integration services solutions. LSC has a professional experience, with leading technical strength of the service team,in various fields have a number of successful cases, has accumulated a wealth of industry experience. LSC implement the full concept of customer service, customer orientation, continuous mining customer demand, actively play the cooperation spirit, at the same time, LSC construction of customer service system, responsible for the first synchronous response, system linkage,rapid response to customer needs, meet customer needs.Due to the constraints of the environment and the enterprise itself, LSC company encountered some difficulties and problems in the development process, the enterprise service has not been fully played. This article from the perspective of service to conduct a comprehensive analysis, in order to clarify the development strategy of LSC company.From the perspective of the analysis method, this paper starts with the five forces model and the internal environment analysis to start the analysis of the company,so as to improve the service quality of the program and path. The purpose of this paper is to analyze the key links of the enterprise service activities through the customer value chain.In this paper, the development process and current situation of system integration in China are analyzed by using the idea of raising questions, analyzing problems and solving problems. LSC analysis of market competition environment using five forces model, and introduce the company through the analysis of the internal environment, focusing on in-depth study of the marketing strategy in the market selection and positioning strategy from product,price, channel of promoting the realization of optimization of service strategy, combined with the company's marketing organization changes and adjust the marketing resources to integrate marketing effectively and improve the company's level of service marketing, and improve product market share. Through the macro environment and micro environment in-depth analysis, the use of market positioning, differentiated competitive strategy, and pointed out the problems of LSC marketing strategy. Finally we use the marketing strategy management theory and method, put forward how to improve the implementation and control of the ideas and Countermeasures of marketing strategy and consolidation of the LSC company, including several aspects of corporate culture and incentive system, and has been described in terms of innovation, starting from the customer service point of view, the use of customer value chain theory and customer value theory. The obvious effect.