Research On Sustainble Development Of Coastal Rural ECO-Tourism Based On Tourism Perception

In recent years,the rural ecological tourism industry of Guangxi Dongxing has been booming,especially after Dongxing has been the open national development experimental zone,the development of rural eco-tourism has been further accelerated.Tourists and residents of tourism destination who play an important role in the development of rural eco-tourism,which perceptions is important to the rural ecological tourism sustainable development.This paper takes Zhushan village of Dongxing city as the research object,based on the field investigation of Zhushan village,this paper researchers the perceptions of residents and tourists with Excel and spss19.0software,combining qualitative analysis and quantitative analysis and comparison method.The results show in the following aspects:(1) Zhushan village residents’positive perception of tourism was stronger than the negative perceptions of tourism,while tourists’positive perceptions and the negative perceptions of tourism makes little difference.(2) Residents of Zhushan village are divided into five groups by the author:rational support groups opposition group, have concerns about the future development group,economic support group, neutral opinion group; The tourists of Zhushan village are divided into five groups:blindly support groups, intellectual support group,pessimistic on the future development group, indifference group, actively support group.(3) In the process of tourism development,residents of Zhushan village are more concerned about these aspects which are entertainment facilities, living convenience, security management, ecological environment,economic interests.Visitors are more concern about these aspects which are the traffic, ecological environment, landscape, public security management,the visibility of Zhushan village, the overall quality of residents.(4) Residents are not satisfied with the price rise and the cost of living increase.The visitors are dissatisfied with those aspects which are the popularization of Chinese, tourism projects, souvenirs category, tourism infrastructure, tourism planning and food quality.Finally, based on the analysis of tourism perception, this paper discusses the problems on the sustainable development of eco-tourism in Zhushan village,according to the actual situation of Zhushan village, this paper put forward some suggestions from two aspects of development model and development countermeasures to provide reference for promoting the sustainable development of Zhushan rural eco-tourism.