Tourism Development Of Xianghu Village, Chengxiang Town, Xiaoshan District, Hangzhou City

With the advent of the experience economy era, people’s consumption ideas and methods have taken place great changes, people want to pursue more physical and psychological experience and feelings. Rural tourism in this environment reflects its unique advantages, welcomed by the vast number of visitors and favor. Tourism demand of rural tourism products will gradually from the material enjoy the transition to enjoy the spirit, make the development of rural tourism products gradually towards nature, experience, interactive evolution. This is also the market demand of the inevitable trend of development. This article in the summary based on the relevant research methods and achievements, using literature analysis method, case analysis method, comprehensive analysis, under the guidance and support of the sustainable development theory, tourism demand theory and the theory of the experience economy, Xianghu village tourism product development as a case, combing the the village tourism product development status and problems, the Xianghu village tourism development has carried on the SWOT analysis, in the key of Xianghu Village Rural Tourism Development Dynamic Analysis Based on the proposed strengthening the functions of the government, strengthen the tourism infrastructure and marketing efforts, residents to actively participate in, the development of marketable tourism products Xianghu Village Rural Tourism Development Proposals.