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Henan Postal Logistics Integrated Services Platform Distribution Analysis

Posted on:2015-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:M XuFull Text:PDF
GTID:2309330431995392Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
Postal enterprise has a huge number of outlets. The postal network is the foundation of traditional postal services. In the new era, china post continues to carry out reform and innovation, the transformation of the traditional outlets versatility outlets. The versatility outlets constitute china post’s logistics distribution channels. The postal distribution logistics business is based on their own strengths and characteristics suitable for postal explores the road of sustainable development. As a major agricultural province of Henan has a population of over one hundred million. This provides a broad market for postal distribution logistics business. Henan Post has changed the original simple marketing model, and gradually be professional management, and constantly improve the construction of Henan post service platform. Henan Post rooted in the rural market, the first service in rural areas, to establish a good relationship with the farmers so that farmers can trust Henan Post brand, the development of Henan post distribution logistics business through the establishment of rural integrated service platform.Firstly, this paper analyzes the environment of the Henan postal logistics service platform and analyzes the measures Henan postal distribution logistics business in the economic environment is now to be taken. Then studied the structure and operations practice of Henan postal logistics service platform distribution channels, and the selection and management of Henan postal logistics distribution channels analyzed, elaborated Henan postal logistics service platform distribution channels operating results. In the final part, the paper summarizes the Henan post distribution logistics business in the development of successful business experience, and this paper analyzes the Henan Post Logistics distribution channel management deficiencies, explained what measures should be taken to improve the Henan postal logistics service platform.
Keywords/Search Tags:Distribution channels, Henan Post, Integrated service platform, thePost brand
PDF Full Text Request
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