Analysis Of Ecotourism Competitiveness Of JiangXi

Ecological tourism industry generated in the1980s, it features of destination andtourist way generally praise by the social from all walks of life, widely accepted bythe public. Under the background of environmental protection, ecological tourism isin line with the times and comply with the national development policy. Research onecological tourism industry competitiveness can help to raise the competitiveness ofthe ecotourism industry, at the same time it can meet the demand of people travel,promote consumer’s and resident’s happiness index, also can promote local and socialcomprehensive sustainable development.This article is an empirical study of ecological tourism industry competitiveness,theory is based on porter’s "diamond model". On the basis of combine and analysis ofliterature review from home to abroad about traditional tourism and ecologicaltourism industry competitiveness, Thorough analysis and comparision tourismcompetitiveness basic theory and concept model, selecting competitiveness evaluationindications are fit for local ecological tourism, inviting local travel experts to score theselected indicators, setting the weights, using the analytic hierarchy process toconstruct judgment matrix, the evaluation result is obtained.This article build JiangXi ecological tourism industry competitiveness ratingsystem thorough analyze the influence factors, specific to WuYuan ecological tourismindustry as an example, further study of the process of ecological tourismdevelopment, construct ecological tourism competitiveness evaluation system ofJiangXi-WuYuan from direct competitiveness, potential competitiveness and ensurecompetitiveness. Join the indicators of ecological environmental sustainability indexin potential competitiveness, select secondary factor eight three factors42with AHP,sort its impact factor, come the core competitiveness factors of WuYuan eco-tourismis directly competitive, ecological environment sustainability index and participationin the community account for a large weighting in the potential and safeguardcompetitiveness. The analysis results combain with local SWOT analysis propose thestrategic responses to enhance the eco-tourism competitiveness of Jiangxi Province,to achieve local tourism development and economic, environmental and socialsustainable development.