The Study Of Evaluation On Urban Tourism Environment Competitiveness

Environment is the essential issue of tourism development. Nowdays, with the sharply increasing and serious competition of the international tourism industry ,the quality of tourism environment have become not only the key factor of urban tourism competitiveness ,but also one of the important symbol of sustainable development for urban tourism. The negative influence and damages , which brought to tourism destination on natural , social and economic environment greatly by the excess tourism exploiture and activities, attracts more and more attention .As we know, tourist industry is not naturally the "smokeless industry". Nowdays, the theory of sustainable development popularly accepted and practised, it brought severe challenges to the traditional extensive style of Chinese tourism development.Now, Guangzhou city is starting up the project of establishing the Top Tourism City in China. Guangzhou tourism has extremely important status in native tourist city. Guangzhou is the tourism center not only in South China, but also in Pan-Pearl River Delta.The integration competence of Guangzhou tourism is just inferior to Beijing and Shanghai. However, the problem of tourism environment always has been a shortage in the process of urban tourism development because of historical and conscious reason. Therefore, it will have very important theoretic and practical significance to strengthen the research on Guangzhou tourism environment and enhance the urban tourism environment competitiveness.The Study of Evaluation on Urban Tourism Environment Competitiveness is a complicated research topic. Moreover, it is also a foreland field. Based on the research of multi-subject aspect, some new, great acquaintances and conclusions were found as follow:1 .A theoretic frame of urban tourism environment competitiveness was primarily established from the aspect of theoretic construction. Furthermore, the theoretic problems such as conception, meaning, character, function, rule of evolvement and mechanism were discussed for tourism environment competitiveness.2.Based on the theory of Competitiveness, the influence factor, the connection of all the factors, and the research model of urban tourism environment competitiveness were analyzed . Then, the indexes system were established.3. Based on the expert consultation and a great of references, the weight of all the indexes were defined synthetically and rationally.4. An all-sided model to evaluate urban tourism environment competitiveness were established firstly. This study unfolded a useful exploration and provided an effective analysis tool for the other cities to develop the similar research .5.As a case study, Guangzhou city was compared with other 19 major cities in China. The following conclusions are acquired: though the economic integration competence ranks the top 3 cities in China, the tourism environment competitiveness of Guangzhou is relatively weak (only ranks the 11^th). Based on the analysis and evaluation on urban tourism environment competitiveness of Guangzhou city, the advantage and disadvantage of urban tourism environment were put forward for Guangzhou.6. From eight aspects such as management innovation, the approach and strategy were brought forward to enhance the tourism environment competitiveness for Guangzhou . There is obviously meaningful for us in practice and it provides an effective decision-making basis for sustainable development of Guangzhou tourism.This thesis was partially supported by the Natural Science Foundation of Guangdong Province (04201163, 021446) and the "Outline of the Eleventh Five-Year Plan of Guangzhou tourism" .