Research On Improving Jont

With the rapid development of economic globalization, China’s total GDP and personal wealth inrapid growth. China’s financial market ushered in rapid development opportunities, but at the same timewith foreign financial institutions have in the financial industry, further subdivision. Continuousdevelopment and innovation of financial tools, the competition among domestic banks increasingly fierce.The Chinese banking market competition pattern has been changed gradually, by a single state-ownedbanks monopoly was gradually transformed into large state-owned commercial banks, the emergingjoint-stock banks and foreign banks, all kinds of comprehensive competitive situation. Facing suchopportunities and challenges, the joint-stock commercial banks must enhance their core competitiveness, inorder to better in the fierce competition in the development of. While the network transformation, toenhance the core competitiveness of bank outlets is joint-stock commercial banks better survival anddevelopment, is the inevitable choice of development to a certain historical stage of the.In this paper, the Shanghai Pudong Development Bank Zhengzhou branch outlets as the object ofstudy. According to the requirement of economic and social development in recent years, the trend of theinfluence of external environment and internal and external commercial bank of China’s reform anddevelopment trend, combined with the domestic and foreign commercial bank outlets selling constructionand service management and other issues, the integrated use of "core competence" theory. From thejoint-stock commercial bank branches brand building, human resources, management system, themarketing idea, product (service) the influence factors of innovation, network layout of the corecompetitiveness of bank outlets. Starting from the practical work of lifting the Shanghai PudongDevelopment Bank Outlets of competitiveness, to analyze and study, taking two typical outlets in Jinshuiand healthy road as an example, the existing problems and the reasons for the core competitiveness ofShanghai Pudong Development Bank Zhengzhou branch business outlets were analyzed, through combinedwith the relevant theory, explore the Shanghai Pudong Development Bank Zhengzhou branch network corecompetitiveness: one is the optimization of human resources; two is to optimize the service quality and process; three is to optimize the electronic channel construction; four is to optimize the marketing concept;five is the network layout optimization.Based on the related theoretical analysis and case study, and puts forward some countermeasuresfor how to nurture and enhance the core competitiveness of the business outlets. Because of theirunderstanding in theory is very simple, there are many defects and deficiencies of the core competitivenessof the inevitable. But we still hope that through the study of this simple, make readers pay more attention tothe core competitiveness of commercial bank business outlets, also hope that the analysis andcountermeasures, has some help and benefit to the business outlets to enhance its core competitiveness.