Research Of Agriculture Supply Chain Financial Service System Of LongJiang Bank

Product and service are the most significant tools of commercial bank for competition of financial market. Face to the trend of more and more similar financial products of commercial bank, all of banks are searching the different, special, professional way which could satisfy the customer needs. Longjiang bank Corporation is the locational commercial bank of Heilongjiang province. From the very beginning of formation, Longjiang bank ensures the agricultural finance as one of the special developing strategy. As the first commercial bank, Longjiang bank innovate the agricultural supply chain financial service system which connects the locational agricultural products with financial products to fix the imperfection of rural financial system.It also includs simple product and service, low credit rate of famers and MSE (medium and small enterprise), deficiency of rural financial risk management and etc. The definition of agricultural supply chain financial service system is that Longjiang bank takes the locational agricultural enterprise as the core enterprise of the whole supply chain, connecting its benefit with its up-and-down enterprises as MSE. Through designing the reasonable and suitable financial products for core and up-and-down enterprises, it satisfies the customer needs of the whole supply chain, propelling the capital operation on the value chain. Longjiang bank also innovates the financial products for the supply chain, especially to support the development of agricultural, rural area, and farmers.Base on the theory of financial supply chain and its application on agriculture, this paper compared the data of financial supply chain and analyzed the relationship between financial supply chain and agriculture. It also research on agriculture supply chain financial service system of Longjiang bank, including the basic situation, supply chain model, technical innovation, application, defection and etc. The research aims to improve the agriculture supply chain financial service system and achieve an improvement scheme of agriculture supply chain financial service system of Longjiang bank.