YINXUE Company Marketing Strategy Optimization Research

Based on YINXUE company as an example, this paper on the detailed analysis of YINXUE company’s overall development strategy and the problems existed in the existing marketing management system, on the basis of design a set of marketing strategy optimization scheme for the company. Aims to study the rapid development of small and medium-sized enterprise marketing strategy problems, principles and methods for optimizing marketing strategies,thus can extrapolate, for the majority of small and medium-sized enterprises in the development of implementing the correct and effective marketing strategy to provide reference.This article adopts the research method of integrating theory with practice, first elaborated the basic theory of marketing management, proposed the strategic target of company’s marketing management and general requirements; Then the SWOT model, analysis the marketing management current situation of YINXUE company; Then points out that the main problems of company marketing strategy, the nature of the analysis of the problems of marketing management; Finally according to the strategic requirements, puts forward the concrete scheme of optimizing marketing strategies. The author thinks, the enterprise to achieve a breakthrough in the market, not to see the size of it, but it can achieve what effect of marketing. Can say that dominated the lifeblood of enterprise marketing activities,is also driving engine of the development of enterprises, marketing, enterprise development will be more smoothly, and the key is to develop the marketing strategy. As a member of the small and medium-sized enterprises, in the development of YINXUE company wants to continue to grow, must carry out innovation, through product, price,channel and promotion and other marketing mix strategy...