Accurate Marketing Strategy Research Of FE Credit Rating Company

ABSTRACT:During this global financial crisis and European debt crisis, the authority of the international credit rating agency has been widely questioned. By question these international credit rating agencies, this article reflect on the state of development of the domestic credit rating agencies. In terms of marketing management on how to increase the number of business, in order to reach a dominant position in the fierce market competition is the challenges facing by all domestic credit assessment institutions.In this paper, based on accurate elaborate system of marketing theory, to use FE company as a study object, through the understanding of FE company, a comprehensive and detailed analysis on China’s credit rating industry has been illustrated, to use multi-angle tools analysis the company’s existing problems, discussed the necessity of marketing in credit evaluation, demonstrated the feasibility of the application of precision marketing strategy of FE. Base on it, base on its unique situation to research the strategy making, proposes the methods and embodiments regarding the market strategy of FE company evaluation industry, detail implementation and future maintenance and forecast the effects. Through the implementation of a precise marketing strategy, can increase the businesses, integrated of resources and maximizing benefits.