The Study On Marketing Strategy Of Credit Cart Of China Minsheng Bank

ABSTRACT:Credit card of Chinese industry is developing rapidly, increasing market influence. At present, the credit card in promoting economic growth, expanding consumption, lower transaction costs, etc., all play a very important role. Credit card products, though there is a big contribution to today’s society economy, but there is also a very big challenge. China minsheng banking card business started late, development time is short, how to deal with current and upcoming competition, how to give full play to their own advantages in dilemma, China minsheng banking need embarks from the actual situation, combined with their own advantages, to seek and improve a set of suitable for market competition and the development of credit card marketing strategy system. Therefore, there is important practical significance to study the marketing strategy development of credit card business of Minsheng Bank.Paper first elaborated the research background and significance, research ideas and methods, and make the relevant theories were reviewed. Then analyzed the present status of the credit card market development in China and China minsheng bank credit card business development present situation, so as to find out the people’s livelihood bank credit card marketing, business development the main problems existing in and the cause of the problem. On the basis of the Minsheng Bank credit card business of the actual situation, some suggestions for the perfection of Minsheng Bank credit card marketing strategy. In this paper based on the related theory of marketing, marketing strategy and so on, a detailed analysis of the marketing situation of current Minsheng Bank credit card business, points out the causes of Minsheng Bank credit card marketing business development problems and issues, and combine the Minsheng Bank credit card marketing in the specific environment of competition next, clearly put forward the Minsheng Bank credit card marketing STP strategy, and should implement the4P strategy, and give full play to the Minsheng Bank credit card customers, channels,products, services and other resources, the credit card marketing to seek greater development opportunities and challenges in the environment. Innovation papers that focus on market positioning customer base, the system summarizes and presents for the credit card marketing mix strategy for the China Minsheng Bank credit card marketing system provides a more complete marketing strategy plan.Research papers for Minsheng Bank to effectively enhance the level of credit card products and marketing strategies to achieve added value has important practical significance and reference value of other banks also have some marketing strategies reference.