The Integrated Use Of Tourism Planning And Designing Research Of Xinjiang100KM-danxia Scenic Spot

With the development of economic level, people have more leisure time and tourism hasbecome a part of their dayli life. In recent years, with the strategy for industrial restrcturing inChina, tourism has developed to green economy industries, supporting by government at alllevels. For these, tourism pojects are becoming a hot topic for investment.Based on the theory and practice projects for tourism planing and designning in theworld, this study explored the integrated theory and technical route methods for tourismplaning and designning at the development and design stage. At last, this study summarizedthe pratical and feasible process to tourism development for the combination of tourismplanning and designing, tring to guide the development and design of tourism projects.This peper selected the100km-danxia scenic to discuss the tourism planning anddesigning at development phase. The main conclusions were as follows:1. Analysis of project development conditions:100km-danxia scenic is located in thewest of Changji, Xinjiang, famous for Jurassic danxia landform, near the Tianshan moutains.There were mainly woodland, grassland, arable land, water, desert and some towns in thescenic area. The scinic also riched with natural and cultural landscape resources, particularlyfamous for Kangjia Shimenzi rock paintings. Howere, tourists could not reach every plotseasily for the poor traffic conditions in the area. Therefore, it has high values to develop thisscenic. Now, it’s very necessary to persent the advantages, which could be used to planningand designning, and some problems that needed to solve.2. Alanalysis of project tourism market: the tourism environment in China was very nice.Tourism has grown rapidly in Xinjiang recent years, however, mainly for sightseeing. Tourismresearch were rich in Changji but unbalanced development between the east and west, a littleweaker in the west. The advantages of this scenic were not obvious, compared with others inXijiang, for developed lately in geological scenic and lowly popularity. Therefore, aftermining the scenic differences and finding the breakthrough point for scenic area development,we proposed that scenic development needed a clear theme, market positioning and development direction.3. To explore the planning theoretical issues, we considered the conditions ofdevelopment and the tourism marker to determine the plannign princples about subjectivity,native, experience, pleasure, continuty. By making Jurassic danxia landform, ancient Cypriotrock paintings and northern scenery as the core, we proposed four feature systerms: folkloreexperience, health preserving, self-driving tours, rural tourism, setting Changji city circle asleading scenic for the whole state, Xinjiang and5A lesure tourism in the country.4. In the period of technical issues exploring, we stated that tourism resources andtourism market determined the tourism product design. So we proposed the ideas that putplanning and designing as the implementation. Baced on the analysis of the project itselfcharacteristics, we determined market positioning, theme positioning and target location,turned the characteristics to core products and ancillary products, and to determined thedistribution and function layout format. This paper made a detailed discussion about thetechnical aspects around the above technology roadmap.5. Proposed the idea of100km-danxia scenic: under the guidance of the overall plan todevelop general orientation, theme positioning, market positioning, accordance with therequirements of the distribution and function layout format, this project was devided intogeological exploration, cultural experiences, leisure resort area. Geological exploration areawas around the theme of “Danxia chibi, geographic corridor”. Cultural experiences areamade the theme as “ancient altar, colorful world”. The theme of leisure resort area was “Godjasper, geocentric wonderland”. To reflect the feasibility of the project, our planning wasincluded general planning and special planning.6. In order to guide the implementation of100km-danxia scenic, we proposed thestratagy which to set some stages to develop this project, and stated the specificimplementation steps for the final success.As the development of the tourism industry, the theory and technology of tourismplanning and designing will present many different requirements, then would evolute somekinds of comprehensive patterns. The organic combination of tourism planning and designingis necessary, even will be introduced to another area of science in the near future, whichrequires joint efforts of many people in different area.