Study On The Surrounding Rural Tourism Development In Guangdong Province Renhua County Of Mount Danxia Scenic Area

Rural tourism is a new type of tourism,which was developed together with the reform and opening up in 80 s.Its 30 years of development in the country,there have been many successful model and the development of the case.In recent years,the State Ministry of agriculture and the State Administration of tourism as the "three rural" in-depth development and transformation and upgrading of the service industry,vigorously promote rural tourism in the country,so that it has a good opportunity for further development.Therefore,the study of rural tourism has far-reaching theoretical and practical significance,it is worth to conduct in-depth and extensive research.In this paper,on the basis of previous studies,using the method of literature survey,questionnaire survey method,interview method and other research methods,starting from the development process and research status of rural tourism at home and abroad,the concept of rural tourism and the characteristics are summarized as research.Then,in the neighboring village of four Renhua county rural tourism development of Mount Danxia scenic area as an example,the Renhua county rural tourism development present situation analysis,pointed out the existing problems,put forward the development countermeasures and suggestions of Renhua county rural tourism,in order to optimize the rural tourism model,driven by strategic target of the development of rural economy county.The whole paper is divided into seven parts.The first part is the introduction,mainly expounds the research background,research review,research purpose and significance,research contents and methods;the second part is the related concepts and basic theory;the third part is the Renhua county rural tourism development related to the foundation and resources are described;the fourth part is the description of the Mount Danxia scenic area and the surrounding rural tourism the development status,analyzes the current situation and achievements of Mount Danxia scenic spots around the 4 villages of rural tourism development;the fifth part is the research and analysis of rural tourism development in Renhua county;the sixthpart puts forward some countermeasures and suggestions to promote the development of rural tourism in Renhua county;the seventh part is the conclusion and prospect,summarizes the main point of the paper.Mount Danxia scenic area surrounding 4 villages in rural tourism development have different features and their own characteristics,Renhua county should grasp their own advantages and characteristics,starting from the government,the village committee and the operators,to solve the bottleneck problems of the rural tourism development,should strengthen the protection of rural construction,to accelerate rural tourism planning;rural tourism leisure industry market cultivation;formulate the development strategy of government leading;perfecting the rural tourism industry chain;coordination between stakeholders;business model innovation;explore new rural construction model to promote the development of rural tourism;focus on the problems of rural tourism,rural ecological environmental protection,maintain a healthy and orderly development.