Study Of The Strategy For Beijing Supply And Marketing Cooperatives’ Collectivization

Reform and development of China’s supply and marketing cooperatives is a return to cooperative economic organization characteristic change is an exploration of the development of the socialist market economy with Chinese characteristics, the development of supply and marketing cooperatives road great initiative. Critical period is in the reform and reorganization of supply and marketing cooperatives, and the key lies in the innovation of supply and marketing cooperatives reform and reorganization of the enterprise resource reorganization and the group of building success.Based on the basic research of supply and marketing cooperatives, and enterprise management theory, by himself in Beijing supply and marketing cooperative work in practice to collect data, the supply and marketing cooperatives in Beijing city group strategy for the future development of the objectives of the reform, through the history, development status analysis of Beijing city of supply and marketing cooperatives, using the method of SWOT analysis strategy planning, to cultivate the agency has the leading enterprises as an important starting point, the Hilon Group restructuring as the first attempt of supply and marketing cooperatives Group Construction in Beijing City, to seek the best solution for the strategic planning of Beijing city building supply and marketing group, prompting problem.The innovation of this paper is to make the dragon group as a case study, this is the latest attempt by Beijing City Federation of supply and marketing group, a prelude to will be opened city agency group strategy. Preliminary studies on city agency of supply and marketing group analysis by Hilon group formed to make, has a certain timeliness and research, tries to group development for the city of Beijing Federation of supply and marketing cooperatives contribution meager strength.