Study Of C2C E-commerce Business Credit Evaluation

Electronic commerce, which refers to the use of modern electronic informationtechnology, a general term for a series of business affairs, network technologydevelopment. But with the rapid development of Internet, e-commerce has graduallybecome an important application in human life, people use electronic commerce toengage and carry out various activities, buying and selling etc.. But the electroniccommerce in accordance with its main trading is different, can be dividedinto B2B, B2C and C2C e-commerce, as of20126the Chinese e-commercemarket (including B2B, B2C, C2C) transaction volume reached4.25trillion yuan,while the C2C user scale are also showing steady growth, the deadline to2012upto:186000000.E-commerce started late in our country, therefore, the corresponding evaluationand rules are still in the imperfect state. The virtual and network increased the risk ofthe buyer and seller of electronic transactions. However, China’s current for the C2Ce-commerce credit evaluation system is still exists many malpractices. In the wholeprocess of electronic transactions, credit evaluation is an important part of the creditsystem. Therefore, in this paper, based on the above background, carries on theexploration and Analysis on the present China’s C2C e-commerce credit evaluation.First of all, this paper is to present the existence of C2C e-commerce transactionsin the market on the discussion and analysis, through the research of C2C e-commercecredit risk, regard our country’s electronic trading market the existence of credit risk isstill high.This paper focuses on the research of C2C e-commerce credit evaluation, theintroduction of mathematical model of fuzzy comprehensive evaluation for the rest--,credit evaluation model combining. First of all, refers to the method of analytichierarchy process, the index of electronic commerce credit evaluation C2Clayer,based on calculating the fuzzy comprehensive evaluation index, which uses thefuzzy membership function of each index is calculated credit score, weightcalculation method using expert scoring, the score of fuzzy evaluation.