Study On Countermeasure Of Facility Agriculture Development Of Shouguang Based On SWOT Analysis

It is early that Shouguang develop the facility agriculture. In1989, after the success ofthe experiment of winter-greenhouse in SanYuanZhu village, greenhouse planting became ahot trend in Shouguang city. Kinds of facilities agriculture, planting areas, and yields haveincreased significantly, species from simplex vegetable production gradually extending to themelons, flowers, fruit, edible fungus and other horticultural products. By2012, the facilitiesagriculture planting area had been up to618000mu in Shouguang city, including490000mufacilities vegetables area, the production up to3million tons, facilities horticulture productsarea covering128000mu, the production up to400000tons; Construction of126enclosedvegetables parks, covers more than300mu. The bases of “doctrine of product” have beenbeyond40sites,73new animal husbandry parks,3modern fishery garden at the provinciallevel;552kinds of products have been identified as "doctrine of product”,17kinds ofproducts are named the national geographical indication products; Leading enterprises havegrown to more than410,1225farmers’ professional co-operatives. After20years ofdevelopment, shouguang agricultural facilities has integrated the market, product, scale,technology, talent and brand into a whole, becomes the most competitive and characteristic ofpillar industry. However, with the continuous development of society and the improvement ofpeople’s living standard, people gradually have the consciousness of green, health, nutrition.What’s more, the domestic and foreign competition pressure increases gradually, Shouguangfacility agriculture actual gradually cannot satisfy the development demand.In order to guarantee that the agricultural facilities can meet the demand of economicand social development, this article has a comprehensive analysis of the historical documentsand field investigation data, from the perspective of integrating theory and practice. It probesinto the current situation of shouguang facilities agricultural, analyzes the conditions of thedevelopment of facilities agriculture, existing problems and facing opportunity and challenge by SWOT analytical method, sums up experience and lessons and proposes somecountermeasures of agricultural development: Perfect the policy support, strengthenindependent innovation; Adjust the agricultural structure, optimize the industrial layout;Complete the standard system, strengthen the quality supervision, promote the standardizationof agricultural production; Outstanding leading enterprises leading role, enhance the level ofindustrialization; To optimize the market structure, perfect the market circulation;Consummate land circulation mechanism, enhance the level of mechanization;Securityinvestment, improve the ecological environment.