The Research Of Sinopec.Corp. OIL Marketing Plate Business Process System Optimization

At present, the globalization of the world economy has become an irreversible trend of the times. With the deepening of Chinese reform and opening up, more and more multinational companies in its global strategy under the guidance of entering our economy, our enterprises, especially the traditional oil companies formed a tremendous impact. By the end of2001China was successful accession to the World Trade Organization (WTO); meant that the traditional oil companies would face more intense international competition. How to take the initiative to participate in international competition in the market, take full advantage of the opportunity of the WTO accession, make Chinese oil economic integration to the trend of economic globalization really. For Chinese oil sales enterprises, it is a new and must be faced major issue. Chapter1of this article is Introduction, it expounds the background, significance and value of the paper, BPR basic ideas and related to the research framework and layout; the second chapter analyzes the development of domestic industries Oil Products Marketing, the status of Chinese refined oil market, the development environment of Chinese refined oil market after opening; Chapter III analyzes SINOPEC.CORP. Oil Products Marketing Business Process Status, and the outstanding problems in the existing business processes, and business process analysis of the need for a systematic optimization; According to Chapter IV of the text analysis, business process optimization application BPR thinking of the goal, in principle, system and the overall outlook for the analysis; Chapter V expounded SINOPEC.CORP. Sales Business Process Optimization System, the principal measure from the process of seeking new ways to improve their management. Chinese oil product market will be fully open by the end of2006.Chinese petroleum enterprises will then face an unprecedented situation in the fierce international competition, because of this, Based on the actual situation of SINOPEC.CORP. Oil Products Marketing plate, using BPR theory, propose SINOPEC.CORP. Sales plate business ideas and the main objective of the optimization process. It has a positive meaning for the promotion of the healthy development of sales plate, thus facilitating the strengthening of the overall competitiveness of SINOPEC.CORP.