The Marketing Strategy Study On Gas Station Convenience Store Of Sinopec In Shi Jia Zhuang Region

In recent years,Easy—Joy convenience store has become an important artifice that balances the refining losses and make up the of oil sales weak for Sinopec. The soil margins have eroded over the years due to a more open and more ripe market. In contrast,it offers a large number of customers as car ownership take off,the major oil sales companies in striving for more market share. Therefore,in order to talent showing itself in the fierce competition, the Easy—Joy convenience store as the represent of non-oil products become a new profit growth point of Sinopec, playing an important role in expanding sales channels and improving its competitiveness.This paper takes the Shijiazhuang area gas station as the research object. Based on the actual situation of 171 operating gas station convenience store in ShiJiaZhuang Region, by using some analytical methods like PEST, SWOT and so on to make a detailed study on the internal and external environment, customers and competitors, regional site comparison, and the advantages and disadvantages of the opportunity, threat for Easy—Joy convenience store in ShiJiaZhuang Region. Then make a correct market positioning form the two aspects of market demand and selection. Finally,according to the framework of 7Ps marketing theory,formulate the corresponding marketing strategy from some aspects of goods, price, channel, promotion for the Easy—Joy convenience store in ShiJiaZhuang Region to meet the future development of gas station convenience store.