Research On Marketing Strategy Of Sinopec Jiangxi Branch

Since our country into the development of reform and opening-up,the sustained and rapid development of national economy,also gradually into the reform and development of market economy,the competitive situation of domestic oil market,and also with the market competition is intense reform,development and great changes have taken place.Past a monopoly in the domestic oil industry of China petrochemical,China petroleum and the two leading enterprise market position gradually weakened.Sinopec jiangxi branch belongs to China petrochemical corp.’s sales companies,although the current areas of jiangxi province on the oil market has not been completely immerses large foreign petroleum sales enterprises,private enterprises but with more and more oil rise,jiangxi area along with the development of escalating competition oil marketing,in the face of such market competition pressure,expand marketing strategy of sinopec sales branch in jiangxi research is imminent,only a detailed research into its marketing strategy and put forward the pertinent opinions,and then to China petrochemical sales branch of jiangxi’s marketing strategy advice,to ensure that sinopec sales branch of jiangxi province in the oil market in a good position,guarantee the market competitiveness of enterprises.Paper firstly in this paper,the research ideas and research status quo of this issue,and then combined with the existing marketing theory and other related theory,on China’s petrochemical sales enterprises in jiangxi’s current marketing strategy,and marketing a full summary,and for multiple factors under the influence of the detailed analysis of the present situation and problems of marketing,from China petrochemical sales of jiangxi branch of marketing system and marketing strategy choice related,this paper finally sums up the sales branch of jiangxi province should according to their own product characteristics and the specific needs of the consumer market,formulate relevant product pricing strategy,channel strategy,and USES thecombination of advertising and marketing,promotion and other marketing mix marketing strategy.Based on the above content,this paper puts forward the special Chinese petrochemical sales branch sales network is the core of the distribution center in jiangxi province,is the core of the enterprise must pay attention to link,and the enterprise sales staff induction into the body of the marketing strategy,so as to the development of China’s petrochemical sales branch in jiangxi province to provide some practical help.